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Here at Pareto, we know our stuff on sales, in fact, we (literally) wrote the handbook.

In 1995, East 17 - Stay Another Day, hit number one in the charts, Toy Story burst onto the big screen, an auction site named eBay was launched and, during the summit of the Eiger, Jonathan and Andrew agreed that something was missing from the sales industry.

Pareto Law was named after the economic principle also known as the 80/20 rule. After seeing the top 20% of talent, at any level, deliver 80% of the results across the sales industry, Andrew and Jonathan saw the need for a business that recruits differently. Focusing solely on the best 20% of the sales workforce.

Our Mission :

To Empower People and Businesses Worldwide to Unleash their Potential


Today, Pareto is the market leader in both sales recruitment and sales training. With offices in Manchester, London and New York, Pareto prides themselves on their ability to resource sales staff at any level, as well as upskill large, or small sales teams.


We’re always learning, and so is our team. Our staff are encouraged to commit to developing their skills, attend events and share what they do. Pareto works to develop a dynamic, inspiring and sociable culture that sustains a long-term workforce.

Our headquarters are based in Wilmslow, South Manchester. We also have offices in Central London, Leeds and New York. Our workspaces were designed with care, focusing on the need for an open office environment with spacious and bright training facilities. If you’re interested in joining the Pareto team or want to find out more about our culture - check our team page.

Our 22nd year of excellence

The Numbers We're Really Proud Of


25,000 sales graduates placed worldwide


97% of clients recommend us highly to colleagues 


120,000 sales professionals trained over 21 years for leading businesses worldwide. 

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