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We know that every business is unique

Bespoke training solutions to achieve your sales goals

We are 100% results driven and can provide measurable results for your business. We readily design bespoke sales training solutions, assessments, consultations and other interventions, tailored to suit your business. Our courses are designed to assess, benchmark, develop and accredit your current and future sales force. Our proven training methodologies empower your salespeople to improve performance across a whole range of sales metrics, from booking more appointments to increasing conversion rates, and optimising both organic and new client growth. Our approach is 100% results driven using a collaborative measuring process we refer to as a Commercial Output Document, which tracks impact on your chosen KPIs. 

We're the UK leaders for a reason

What sets us apart?

We're practitioners first, trainers second. Our staff includes 20 full time sales consultants with extensive experience in sales and sales leadership and an international network of sales trainers, meaning we can deliver our training in most languages. There's also more to us than just training; with the experience our consultants have we can also offer assessment and consultancy services for your business. From benchmarking to developing new strategies and KPIs, our interventions are designed to give measurable results and uplift in performance. 


Which SET is your Sales Team in?

Want free recommendations from our experts on how to improve your sales team's peformance?

To help you assess the range of areas which affect your sales team's performance we've created the Sales Effectiveness Test (SET) - a carefully crafted 3 minute quiz that will offer you a bespoke response with our experts' recommendations to help you build a more resilient sales team.

Take the Test

No matter the industry or department

We've got the experience you're after

We know your industry and we know its dynamics and challenges. From telecoms to manufacturing, finance to logistics, media to construction, and so many more, we've created unique sales development solutions for over 100 different industries. We also go further than sales, with tailored solutions available to suit customer service teams who need to improve their service and negotiation skills in the current landscape. Our bespoke sales solutions address a variety of challenges and opportunities, from increasing or protecting margin, to generating new business leads, increasing appointment to meeting ratios, presentation and negotiation skills and many more. 

Got a sales challenge?

We've tackled it before

As we've been in the sales training industry for so long and worked with such a diverse client base, we've encountered every sales challenge in the book. From strengthening Live Prospecting programmes to building stronger negotiating skills, if your sales operations are facing a particular challenge we can develop a bespoke solution for your business. Our 5 step process helps us to assess your business holistically in order to deliver the perfect tailored solution to ensure you achieve your goals. 

Delivering World-Class Sales Training Across the Globe


For a multinational business, finding an effective, experienced worldwide training provider who speaks multiple languages and understands the nuances of local sales cultures is an everpresent challenge.

Pareto's Global Solutions team have successfully designed and delivered training programmes in a multitude of countries across the world. Wherever your sales teams are based, we are able to provide a solution.

So far we have delivered bespoke sales training solutions in the following countries:

Sales Training Worldwide


Working with Clients including:


Duff & Phelps
Allied Telesis


We 've trained more than 150,000 learners so far


SSC saw their business grow by £1.4m 


Mimecast experienced an uplift of 50% in new business revenues 

Sales transformation isn't immediate, it's a process.

Bespoke sales training is the best end-to-end approach to ensure you optimise your sales operations. We use a tried and tested 5 step process to familiarise ourselves with your business and help you to achieve your goals. With experience in every industry spanning the last 21 years, there isn't a sales challenge we haven't successfully tackled.  

Our 5 Step Process:

Validation - We review your current sales operations and KPIs and identify where any potential improvements can be made.

Design - We design a bespoke solution for your business with the aim of delivering measurable results.

Deliver - We deliver the agreed training and interventions in order to achieve the desired results.

Follow Up - We revisit the KPIs using our Commercial Output Document to ensure progress is being made.

Review - We make a full review of the outcomes of our intervention, measured against the agreed KPIs.

Don’t just take our word for it

The Results of Bespoke Sales Training

Want expert advice to improve your sales team's performance

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