Navigating AI-adoption for talent attraction in UK Banking and Finance

The UK's banking and finance sector, a cornerstone of our economy, is on the cusp of a seismic shift. 

The force of this change? 

Artificial Intelligence. 

For senior decision-makers, understanding AI's profound impact on talent attraction isn't just a strategic advantage, it's a necessity for survival and growth in a competitive talent attraction market.

The widening skills gap: a call to action

The rapid pace of AI-adoption has exposed a critical skills gap in the UK's financial sector. 

Research from the Financial Services Skills Commission highlights a startling 35% point gap between the demand for AI-related skills and the available talent. This isn't a future problem; it's a present-day crisis that threatens to stifle innovation and growth in the sector.

The demand for technical skills is soaring, but it's the uniquely human qualities that will become even more valuable. Empathy, critical thinking, and relationship management are skills that AI cannot replicate. As routine tasks become automated, the premium on these "soft skills" will only increase.

What leaders are saying about AI-adoption in Financial Services

“Clients tell us the biggest challenge in hiring Gen Z into finance is the gap between their enthusiasm for AI and the practical skills required in a regulated environment. 

While this generation is highly digital and adaptable, many still need structured development. The solution lies in creating a culture of continuous learning and championing AI to help Gen Z talent thrive.”

Tom Eaton, Regional Director (Finance & Commercial), Randstad UK&I

What talent is saying about AI-adoption

The Randstad Workmonitor Report shows AI is front-of-mind when it comes to selecting an employer with almost a quarter (22%) selecting AI as their most sought-after learning and development opportunity. In addition to that:

42% of workers would not accept a job without opportunities to develop future-relevant skills. 

(Source: Workmonitor, 2025)

While it’s clearly an imperative for talent, what’s their sentiment?

Less than half of the surveyed talent, at 44%, trust their employers to invest meaningfully in continuous learning, particularly in AI and technology. Trust is lowest among Gen Z, at 40%. 

(Source: Workmonitor, 2025)

The rules of attraction: how to win the hearts and minds of Gen Z talent

So, how can senior leaders - like you - attract and retain the best talent when AI is constantly moving the goalposts?

Build a culture of continuous learning 

The skills required for success are constantly evolving. Organisations must invest in training and development programmes to upskill and reskill their workforce.

Redefine your employer value proposition 

Top talent is looking for more than a competitive salary. They want to work for organisations that are innovative, forward-thinking, and committed to their professional development. Highlight your investment in AI and the opportunities for employees to continuously learn and future-proof their careers (at your organisation).

Champion ethical AI

As AI becomes more integrated into all industries, demonstrating a commitment to responsible AI adoption will not only mitigate risk but also enhance your employer brand. If you’d like to learn more about what makes an attractive employer brand, you can access the Randstad Employer Brand Research for 2025.

The AI is not on the horizon; it's here. 

The organisations that will thrive are those that recognise the transformative power of AI and proactively adapt their talent strategies. 

How can you position your organisation not just to survive but lead the way in the future of finance?

By investing in skills, a culture of innovation and always approaching technology in a human-first way. 

You can also partner with companies like Pareto to help attract and develop not just the talent of today, but the future for your organisation. Get in touch with our team.