Have You Got a Director of First Impressions? Maybe You Should.
Chief of Customer Happiness? Amazement Officer? Or as you might know them, customer service assistant. In today’s world of customer service and sales, innovation and creativity are essential to growth and customer retention. But do these unique titles have any value?
Well, from a recruitment standpoint, it could help you to stand out from the crowded job boards. Some of the most innovative companies offer their employees unique, and compelling job titles, with the most obvious being Apple.
Almost everyone has heard (or visited) one of the Apple store's Geniuses, it’s such a powerful part of Apple’s branding, however, it’s one of the most cost-effective ways to improve employee engagement.
By offering your employees playful titles, you not only make your expectations of the role a lot clearer, but it’s also a formidable talking point with clients and prospective employees.
Here’s our round of the best job titles:
- Director of First Impressions - Receptionist - Houghton Mifflin Harcourt
- Director of bean-counting - Accountant - Bidlack
- Chief Troublemaker - CEO - Matrix Group
- Sous chef - Product development technician - Method
- Digital prophet - attempts to predict trends - AOL
Want to switch up your title to something more playful? You can take note from the ‘Make-A-Wish Foundation’, who let their employees choose their own titles. Alternatively, you can get started with new employees. Apprentices specifically would benefit from a playful title to personalise their role, empowering them to feel part of the wider brand. Especially as they’re such cost-effective ways of bringing future talent into your organisation.
If you need support bringing in the best Customer Service Apprentices (or Amazement Officer!), you can get in touch with us here.
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Since 1995, Pareto have had the pleasure of assessing, training and placing the highest calibre of graduate talent into leading businesses across the world. To celebrate on our 21st birthday, we gathered 21 of our brightest sales stars and honoured them with Great status....
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