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Grow, develop and strengthen your sales workforce

Drive your business into the future with sales apprenticeships

Grow, develop and enhance your workforce with a sales apprenticeship provider. Apprenticeships have long been associated with young people learning a trade in a limited area of industry. In reality, professional apprenticeships are open to anyone over the age of 16 and operate in a wide range of dynamic, forward-thinking industries. We are passionate about developing and shaping learners into future business leaders and we know that excellent sales training and support is essential to facilitate this development. Evolve your business with a targeted and comprehensive apprenticeship sales training plan designed to unleash potential and create long-term performance and growth for your company.


Apprenticeship training starts here

Click here for a no-obligation consultation


For more information on apprenticeships

call us on 0330 057 4891


We offer the following government approved apprenticeship schemes:

  • Level 4

    Sales Executive

    A game-changer in sales team development. The new Sales Executive apprenticeship was designed by industry experts to teach the essential skills every successful salesperson needs. Perfect for new and experience salespeople.

    Learn more
  • Level 3

    IT Technical Sales

    Stay on top of trends in tech and give your team the tools and knowledge they need to excel in this competitive industry. Whether you’re training to build your IT helpdesk, or upskilling a tech business development professional, this is the course for you.

    Learn more
  • Level 2

    Customer Service

    Keep your customers happy and engaged, maximise on upsell opportunities and maintain your reputation with customer service training.

    Learn more
  • Level 3

    Team Leader

    Create strong leaders and respected managers to lead your sales teams to success. This course is perfect for both junior level and middle management.

    Learn more
  • Level 5

    Operations Manager

    Get your operations in order and boost performance to hit those deliverables targets. We’ll teach your apprentice everything they need to know to have your business running smoothly and exceeding targets.

    Learn more
  • Level 3

    Digital Marketer

    Drive your business into the future with a Digital Marketer Apprentice. Learners will define, design, build and implement digital campaigns to drive customer acquisition, engagement and retention.

How apprenticeship training and funding works

If your wage bill is higher than £3 million then your business will be paying the Apprenticeship Levy. The Levy is charged at 0.5% of your wage bill and this money is collected in your HMRC digital account until it is either spent on apprenticeship training for your business, or expires after the 24 month period. If you don't pay the levy, then you are eligible to receive 95% government funding for any apprenticeship training you enrol your staff on. This makes apprenticeships a highly affordable, cost-effective solution for workplace training for all UK employers. Check out our Guide to the Levy to find out more. 

As an apprenticeship provider, here at Pareto we offer the following government approved sales apprenticeships:

Sales Executive Level 4

Customer Service Practitioner Level 2

Operations Department Manager Level 5

Team Leader Level 3

IT Technical Sales Level 3

Digital Marketer Level 3 

Why invest in sales apprenticeships?

83% of organisations have said their experience with hiring apprentices has been good or excellent and BT’s head of apprenticeships Ann Potterton said  “We get ambitious, driven, positive, enthusiastic people who value the opportunity. They pay that back in many different ways[…] half of the apprentices that stay with us are promoted at least once within three years. The company now have CEOs of individual business units who started at BT as apprentices”

Investing in training your staff is essential for business growth, and sales apprenticeship providers are offering businesses around the country the ideal training solution.

To fully utilise your levy fund, or to take full advantage of government 95% co-funding, apprenticeship training is the clear choice for savvy businesses. High-performing sales organisations are 2 x as likely to provide ongoing training as low-performing ones. Why? Training is absolutely essential to facilitate innovation and growth within your workforce. 

With the introduction of the Apprenticeship Levy in 2017, only approved Register of Apprenticeship Training Providers (ROATP) are qualified to train this more diverse range of apprentices. As the UK market leader in sales training, we were one of the first to be selected to provide exciting, dynamic programmes to ensure quality training for the apprentices we work with. 

Why use Pareto Law as your apprenticeship provider?

Apprenticeship funding can be used to upskill, train and grow anyone within your company, whether this is someone right at the beginning of their career, or an existing member of staff that could benefit from advanced sales training. When used wisely, this programme could transform the career of someone in your business and in turn, increase revenue for your company. 

With 25 years’ experience in providing exceptional training, we are at the forefront of excellence and are perfectly positioned to work within a wide range of innovative and dynamic apprenticeship training programmes. We know what great potential looks like, and we understand that by investing in apprentices you’ll be introducing highly skilled and talented workers into your company. With that in mind, not only will you see a more fulfilled and inspired workforce, but your ROI could be greatly increased and your company’s bottom line boosted in a very cost-effective way. 

Our specialist teams here Pareto Law have imparted knowledge to more than 120,000 salespeople across a 25 year history, and we take pride in our ability to deliver outstanding results. We’ve carefully honed and perfected our training courses over the years to maximise the potential in everyone we teach and we're increasingly excited about the incredible talent that is being unleashed by the new apprenticeships. 

Pareto Law's key outcomes of apprenticeship sales training

We’ve been at the heart of of the sales training industry for more than two decades and our knowledge and experience is second to none. We’re committed to getting you the very best results, so you can guarantee that your apprentices will be fully equipped to succeed in a wide range of competitive industries.

What’s more, by opting to spend your Levy money, or by taking advantage of the 95% government co-funding on apprenticeship training, you’ll be maximising your ROI and directly boosting your business’ income in the process. So, get the most out of your cash and inspire your workforce today by investing in their continuing development and training. 

To choose Pareto Law as your sales apprenticeship provider, fill in the enquiry form below or call our experts to find out more.

For information on our company policy which applies to all supply chain activity supported with funds supplied by the Skills Funding Agency, the Education Funding Agency or any successor organisations, you can view it here.

Getting the most out of the Apprenticeship Levy?

Invest your levy in Apprenticeship Sales Training

The Apprenticeship Levy came into force in 2017, charging companies with a wage bill over £3m an additional 0.5% to invest back into the workforce.

See how much you could be investing with our Apprenticeship Levy calculator below. 

Your organisation's annual UK payroll

Tell me and I forget, teach me and I may remember, involve me and I learn. Benjamin Franklin

Find out more about Apprenticeships on the Pareto Blog:

5 Reasons University Graduates are the New Apprentices

Why Business Leaders Think Apprentices Could Transform Your Company

Infographic - Apprenticeship Levy Will See Revenues Soar

Top Apprenticeship Courses According to UK Business Leaders


Want to invest in sales apprenticeships?

Request a Call Back from Our Experts


Frequently Asked Questions

How does the apprenticeship levy work?

The Apprenticeship Levy came into force in 2017, charging companies with a wage bill over £3m an additional 0.5%. This sum is placed into a special fund to be used exclusively on apprenticeship training of new and existing staff. - If your wage bill is not high enough to pay the Apprenticeship Levy you are still entitled to 90% funding on apprenticeships.


Do I have to pay National Insurance for my Apprentices?

Apprentices under the age of 25 are exempt from employer national insurance contributions.


How do you work out your apprenticeship levy fund?

To calculate the levy fund for your business, you can use our Levy Calculator. Please click this link - 


Is hiring an apprentice a positive move for a business?

75% of business leaders think the Apprenticeships Levy is positive for business to improve their quality of products and services, according to the Training Journal. To see what our clients say on appenticeships please click here.


How long does a typical apprenticeship last?

Courses are a minimum of 12 months with a 3 month end point assessment process.


What are the requirements of joining the new apprenticeships?

The new apprenticeships are open to a wide range of learners, giving employers the power to choose their apprentices as long as basic criteria is met. The main requirements are that the learner is an EU citizen and has been living in the EU continuously for the last 3 years. There are also some stipulations around subject for university graduates. For further details contact us to find out if your staff are eligible.


What is the Sales Executive Level 4 Apprenticeship?

The new Sales Executive Level 4 Apprenticeship empowers salespeople with the essential blend of knowledge skills and behaviours they need for success, improving your team’s abilities in key areas such as customer understanding, product knowledge, market and competitor insight, through to organisational, rapport building, negotiation and presentation skills development. 13-15 month duration, with 80% of learning achieved on the job.


What is the IT and Technical Sales Apprenticeship?

The IT Technical Sales Apprenticeship provides you with all technical and sales related skills to be successful selling within the IT sector, from initial IT terminology, to learning around how to position value to your clients through applying essential questioning techniques to ensure smooth delivery of the sales process - with your solutions complementing your clients existing IT Infrastructure. Upon successful completion apprentices will be entitled to membership with RIT Tech. 13-15 month duration, with 80% of learning achieved on the job.


What is the Team Leader Level 3 Apprenticeship?

13-15 month duration, with 80% of learning achieved on the job. Designed for all businesses who rely on leadership and management structure for their growth, and those who wish to help their staff rapidly progress into roles with greater levels of responsibility.


What is the Operational Manager Level 5 Apprenticeship?

Our new Operational Manager Level 5 Apprenticeship is a level of qualification equivalent to a foundation degree, reflecting the importance of a strong management skill set for leaders in any business. 24 month duration, with 80% of learning achieved on the job, for optimum productivity.


What is the enrolment process for the Apprenticeship learners?

The enrolment process is designed to achieve a number of areas, amongst them are the compliance and legislative requirements needed for funded training, but we do try to make it beneficial for all. You will be enrolled over 3 steps. Educate - Where we will discuss the best qualification for the learner. Engage - Where they will receive more in depth information specific to the qualification and the requirements. Then finally, Enrolment - where we will make sure the learner is ready to start the apprenticeship training and to meet the dedicated skills coach for support along the journey.


How do we deliver our training to support the apprentice for blended learning?

  • Work-based Learning - Learning through real life management experience, your apprentice will have the opportunity to apply their knowledge and expertise through guided activity. This incorporates support from their Line Manager and Skills Coach.


  • Face to face classroom training - Interactive and engaging events that focus on both leadership and management knowledge, skills development and practical application. Providing a great opportunity to network and experiment in a safe environment.


  • Virtual learning - Combining cutting-edge digital learning content with real-time access. The e-learning elements of the programme enable your apprentice to optimise their learning, time and team performance.


  • Learner visits - Apprentices are supported by experienced Skills Coaches in embedding the knowledge and skills gained. This will ensure smooth application and ongoing performance improvement, whilst preparing the apprentice for the end point assessment.


  • Online tools - Employers, Managers and apprentices will have access to E-track, a powerful e-portfolio designed to drive productivity and improve performance outcomes of the programme.


  • Employer support - Employers will have complete visibility of apprentice progression, access to the skills coaches and support and guidance with planning the apprenticeship programme for their business.


  • Manager support - Managers are supported as part of the process in developing a highly skilled professional through an initial interactive induction and a series of sales management e-learning modules.


How can I hire an apprentice and use my levy fund with Pareto?

To learn more on how you can hire an apprentice, or enroll an existing employee onto our apprenticeship training programme call us on 0330 057 4891.


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