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Want your company to have a positive reputation?

Make sure you satisfy your customers.

We’ve all had that frustrating phonecall with an unhelpful bored-sounding service centre or visited a shop to find they know nothing about their own products. You’ve probably also made a grumble to a friend, or if you’re really peeved gone on TripAdvisor or Google to write a scathing review. This is the risk posed by poor customer service. 

This is where one of the new apprenticeships might have everything you need to protect your reputation. Using your levy pot you can invest in the Customer Service Level 2 Apprenticeship, which teaches your staff everything they need to know about dealing with customers. Even the difficult ones. 

View Apprenticeship Factsheet

Introducing Pareto's new Customer Service Apprenticeship Level 2

Over the last 22 years Pareto has successfully trained over 100,000 sales and management professionals in the UK, Europe and beyond. We know that how you interact with clients, customers and even your immediate colleagues can have a huge impact on your brand’s reputation. 

Pareto’s new Customer Service Level 2 Apprenticeship will combine the expertise of service industry bodies and the sales and management acumen that have made Pareto the leading UK sales training company to make sure your customer-facing staff are a credit to your business. 


Who is eligible for the Customer Service Apprenticeship Level 2?

Apprenticeships span from Level 2 to Level 7.  As a rough guide, level 2 equates to 5 good GCSE  passes, with 6 & 7 comparable to a degree. The level 3 Team Leader Apprenticeship is an 'Advanced Apprenticeship', equivalent to 2 A-level passes.

This apprenticeship is suitable for anyone in a service role, in any industry. Typical roles might include Customer Support Representative, Support Specialist, Member Services Representative and Support Technician. The course is tailored to suit employer business requirements, ensuring learners achieve their maximum potential and deliver the knowledge and skills their business needs.  With 80% of learning on the job, this is a qualification designed to benefit all businesses, protecting brand reputation and ensuring client satisfaction. 

How does the funding work?

You'll probably be aware that your levy payment is held in your HMRC digital account, from which monthly payments are made directly to your training partner as your staff receive their apprenticeship training. If you don't use your levy pot within 24 months, the government reserves the right to transfer your fund to other employers, so making the most of your investment and acting quickly is key. You can use your levy pot to fund the entire apprenticeship. Check out our guide to the apprenticeship levy. If you're NOT a levy payer then we hope to be able to offer apprenticeships for you from Q1 of 2018. 

If you haven't yet decided your apprenticeship strategy or training partners, then talk to our expert team at Pareto today.  

Paying the Apprenticeship Levy?

Invest your levy in one of Pareto's best in class new apprenticeships.

The  Apprenticeship Levy came into force in 2017, charging companies with a wage bill over £3m an additional 0.5%. So how much do you have to spend on Apprenticeship training and what courses can you invest in?
That's where our handy calculator comes in...

Your organisation's annual UK payroll

Overview of the Customer Service Apprenticeship Level 2

Pareto’s Customer Service Level 2 Apprenticeship includes every essential tenet of good customer service, including Organisational Policy Knowledge, Regulation and Legislation, Product and Service Knowledge,  Professional Branding, Enhancing Customer Interactions, Dealing with Customer Conflict, Service Standards and Team Working. Since 80% of the learning is undertaken on the job, relevance and productivity for employers is optimised.  

The Pareto Customer Service Level 2 Apprenticeship is a sound investment for any business who knows that their level of customer service is key to their growth and success. 




Happy customers are your biggest advocates and can become your most successful sales team. Lisa Masiello, an award winning tech industry marketing strategist, start-up advisor and founder and president at TECHmarc Labs.

Safeguarding Information for Apprenticeships


Here at Pareto, we are committed to putting the safety and well-being of all our learners at the forefront of our process. Prevention is a huge part of what we do and education around safeguarding issues is an essential aspect of preventing harm.


We’ve put together our safeguarding document to help you find the contact details or information you may need to support you in safeguarding the apprentices in your business which you can access through the button below.

Safeguarding Policy Access Button


Want to invest in your future leaders?

Speak to our apprenticeship experts

Or call us on 0330 057 4891

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