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Selling a technical tool or solution?

Harness apprenticeships to deliver technical selling skills.

One of the best things to come out of the latest apprenticeship reforms is the emergence of hundreds of new apprenticeship courses. They're far more applicable for UK businesses, with subjects from sales to software engineering and everything inbetween. 

They've also made an important distinction between generic sales skills and the specialist ones required to succeed in IT and Technical sales. Pareto, the UK's leading sales training company are one of the first to be offering this new IT Technical Salesperson Level 3 course. 

View Apprenticeship Factsheet

Introducing Pareto's new IT Technical Sales Apprenticeship Level 3.

Over the last 21 years we have successfully trained over 17,000 graduates in technical sales roles, so it seems only appropriate that our first Apprenticeship is the new IT Technical Sales Apprenticeship Level 3. Our training solution is set to surpass the requirements of this new apprenticeship standard.

Pareto's course framework combines the very best of our classroom and digital learning, on and off the job, over a 13 - 15 month period. Build your teams' talent and motivation with Pareto's world class training and development, giving them everything they need to excel in any technical sales role.

Apprenticeships span from Level 2 to Level 7.  As a rough guide, level 2 equates to five good GCSEs, with 6 & 7 comparable to a degree. The level 3 Technical Sales Apprenticeship is an 'Advanced Apprenticeship', equivalent to 2 A-level passes.

Who is eligible for the IT Technical Sales Apprenticeship Level 3?

The course suits people already in, or aspiring to be in, the following tech sales based roles, at a trainee, executive, or junior account manager level: tech sales, tech business development, tech customer support, telesales, telemarketing, account management and similar. 

Entry requirements can be set by employers, so any new or existing staff can be enrolled onto the Technical Sales Apprenticeship provided they meet the basic criteria of being an EU citizen and having lived in the EU continuously for the last 3 years. There are further minor stipulations, contact us if you're not sure if your staff are eligible for the course.

Please click here to view and complete our eligibility checklist for the IT Technical Sales Apprenticeship.

This apprenticeship is recognised on the Register of IT Technicians, and is 80% on the job, minimising the loss of working hours for employers.

How does the funding work?

There are two funding structures for apprenticeships: co-investment for companies with a wage bill under £3m and the apprenticeship levy for those over the £3m bracket. Check out our guide to the apprenticeship levy if you fall into the second category. If you're NOT a levy payer then ou're in the fortunate position of having the government fund 90% of your apprenticeship training costs. This means you only have to pay 10% of the value of any apprenticeship training you enroll your employees or new staff on. The result of this move is that apprenticeships now offer a more cost effective option than many private training solutions. 

If you haven't yet decided your apprenticeship strategy or training partners, then talk to our expert team at Pareto today.  

Sales Apprenticeships offer value to your business... helping you build revenue, increase staff retention and enhance brand positioning. Ben Turner, Association of Professional Sales

Paying the Apprenticeship Levy?

Invest your levy in one of Pareto's best in class new apprenticeships.

The  Apprenticeship Levy came into force in 2017, charging companies with a wage bill over £3m an additional 0.5%. So how much do you have to spend on Apprenticeship training and what courses can you invest in?
That's where our handy calculator comes in...

Your organisation's annual UK payroll

Overview of the IT Technical Sales Apprenticeship Level 3 

This exciting new apprenticeship empowers technical salespeople to sell proactively and with confidence. Pareto's acclaimed IT sales training is now partnered with CompTIA technical training (CompTIA are the leading and trusted voice in the IT industry) to deliver this winning combination of technical and sales insight. The apprenticeship is designed to include 80% of the learning completed on the job, reducing downtime. The 10 modules below highlight learning scopes and competencies.

Pareto's unique training solution enables clients to customise their programme, and is delivered through a blend of training methodologies, to include: Classroom, Digital eLearning, One-to-One & Group Sessions, Webinars and Tutorials; all with ongoing assessment and support throughout.


IT Fundamentals


Cloud Essentials


Know your sector


Personal Professional Development


Building Customer Relationships






Managing Projects 1


Personal Effectiveness


Sales Toolkit


Managing Projects 1


Deliver the Solution



Client Review: Insight UK

Insight is a leader in providing smart, cutting-edge technology solutions for global organizations of all sizes. From developing unique strategies to delivering the products, services and expertise, Insight help businesses run more efficiently and productively, through their bespoke Insight Intelligent Technology Solutions.

Pareto partnered with Insight to assist in building their expertise in high value consultative opportunities, and recommended the IT Technical Sales Level 3 as a key talent strategy, and business enabler.

Pareto’s apprenticeship team explained the exciting scope and expertise a qualified ITTSA apprentice can bring to an organisation. Together with Insight, a powerful learner strategy was developed, uniquely tailored to Insight’s business needs, and the criteria for ideal candidates to on-board was agreed.

Pareto managed the full end to end process, on-boarding 12 talented ITTSA apprentices in January 2019.


‘It was incredible - slick, fine-tuned and professional, with the calibre of candidates. Outstanding!’

Rob Glegg, Sales Director & Gill Swain, HR Director - Insight UK


Find out more about this exciting partnership between Pareto and Insight, and why these gifted new sales apprentices are already having a positive business impact.

Read more


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