Sales Executive Level 4 Apprenticeship

The Sales Executive Level 4 Apprenticeship empowers learners with the essential blend of knowledge skills and behaviours they’ll need to succeed. We ensure learners are effectively trained in the very best selling techniques to facilitate their continued long-term success.

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Key Outcomes from Sales Executive Level 4

  • Sales Planning & Preparation
  • Customer Engagement
  • Customer Needs Analysis
  • Propose & Present Solutions
  • Negotiate Closing Sales
  • Gathering Intelligence
  • Time Management
  • Collaboration & Teamwork
  • Customer Experience Management
  • Digital Skills


The duration of this apprenticeship is typically 19 months, with 80% of learning achieved on the job, for optimum productivity.

Who it's a good fit for:

The Sales Executive Level 4 has wide-ranging relevance across a range of job roles, titles and industries.

Typical job roles and job titles include; Sales Consultant, Sales Executive, Sales Specialist, Sales Advisor, Sales Representative, Business Development Executive, and Field Sales Executive.

Across industries and market sectors including; Technology, Media, Pharmaceutical, Recruitment, Fast Moving Consumer Goods, Utilities, the Automotive Sector and more.

What are the entry requirements

These apprenticeships are open to a wide range of learners, giving employers the power to choose their apprentices as long as some very basic criteria are met.

An eligible person must be; A citizen within the European Economic Area (EEA) or have the right of abode in the UK, and have been ordinarily resident in the EEA for at least the previous three years on the first day of learning. A non-EEA citizen with permission from the UK govt to live in the UK, (not for educational purposes) and ordinarily resident in the UK for at least the previous three years before the start of learning.


Modules Covered

  • Negotiation
  • Building your value proposition
  • Digital Skills & Social Selling
  • Live Prospecting
  • Objection Handling
  • Customer needs analysis & rapport building
  • Building sales pipeline
  • Developing accounts
  • Commercial and financial acumen

Course Summary

A Sales Executive understands their organisation’s product or service in detail. An expert at analysing customer needs, sales executives create great client outcomes by tailoring their service, or product features and benefits to the bespoke needs of their clients and customers. A Sales Executive will develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring a positive customer experience.

Pareto’s unique blended training solution enables clients to customise their programme, and is delivered through a blend of training methodologies to optimise ROI, to include: classroom, e-learning, webinar, one to one and group coaching sessions.

Pareto’s Sales Executive Level 4 is a winning investment for any business reliant upon sales expertise for its front line growth.

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Complete the form to request a call back, or you can speak to our Apprenticeship team directly on 0333 9203 093

Safeguarding Information for Apprenticeships

Here at Pareto Law, we are committed to putting the safety and well-being of all our learners at the forefront of our process. Prevention is a huge part of what we do and education around safeguarding issues is an essential aspect of preventing harm.

This safeguarding page will help you find the contact details or information you may need to support you in safeguarding the apprentices in your business.


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Safeguarding Information for Apprenticeships

Apprenticeships Policy and Procedure Documents

Click the links below to view each policy. 

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