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How to Attract Sales Talent in 2021

Attracting Sales Talent during a global pandemic is tough. Certainly, with the average job role receiving more and more applicants due to the impacts of Covid, it can be hard to know how to attract the best applicants for your business.

Chief executive of CV-Library, Lee Biggins explained,

“The job market has done a complete 180, while companies may have struggled to recruit before the pandemic, they’re now being bombarded with applications. Of course, this is good news for companies that are recruiting, but it does mean you need a robust hiring process which enables you to easily monitor applications, screen applicants and make the right hires, quickly and effectively.”

As a result of this, we thought it would be helpful to detail our simple, 6 step guide on how to attract sales talent in 2021.

1) Determine who you need

Knowing how to find good talent is only half the battle. Knowing who you’re looking for and what skills they need to possess can make your recruitment process much quicker and less stressful. Without a doubt, you cannot expect to find the ‘right’ sales professional if there is no collective understanding of who it is you need. 

By defining this for yourself and to your hiring managers, it can help streamline your recruitment process as you make your ideal candidate known. Furthermore, this can also be helpful for candidates who are job searching as they can easily see if they are the correct fit for your advertised role. 

What should you include in the job description to help attract top sales talent?

  • Required skills
  • Expectations of the daily role
  • Personality types that would suit the role
  • Length of position (seasonal, temporary, permanent)

    2) Hire for attitude and character

    Crucially, this means hiring managers for both sectors need to attract talent who can adapt with the industry and grow within the organisation. By focusing your recruitment search on a candidate's values and work ethic over their experience, you are more likely to find candidates who are willing to learn and innovate.

    The last decade has seen huge transformations to what we would consider typical businesses. For example, the high street. The retail industry has undergone a complete transformation through more engaging online content and seamless customer experiences. A similar transformation is happening in the automotive sector too, requiring managers to hire top talent who will deliver a new approach.

    This leads onto our third step...

    3) Consider hiring new talent you can nurture

    One was to attract quality candidates is to hire new talent that you can mould into top performers. Indeed, there are significant benefits to hiring less experienced employees such as:

    • A fresh approach and ideas
    • Improve company culture and diversity
    • Build your company’s talent pipeline, providing long term security
    • Enable you to grow and nurture talent, so you don’t have to spend so much attracting the very best in sales

    Apprenticeship Manager at Microsoft, Dominic Gil, noted

     “Some employers can search endlessly for exactly the right person for the job. Instead, they should try looking for a young person with potential, who has the right skills and motivation – they should develop them. You need to be a bit inventive, and it pays off."


    4) Go Digital

    According to LinkedIn, passive applicants account for a huge 70% of the recruitment market! But how do you reach these people if they’re not actively looking for a job? By going Digital.

    Register accounts across platforms such as LinkedIn, Twitter, Facebook and even Instagram so you can show the world how good your business is and why it’s such a great place to work.

    Work life-balance and company culture is a high priority for many high-performance candidates. It is essential, therefore, that employers offer such desirable lifestyles for employees. A company that offers great working space and training will undoubtedly attract sales talent. Thus, it is necessary to promote an employee-focused culture to attract this potential talent to your team.



    5) Incentive packages

    When recruiting top Sales Talent, it is essential to have advertised benefits that a sales candidate can expect to receive and enjoy when working for your company. For example, flexible working options such as working from home, discounted gym memberships, private health care, free parking, Friday beers and many other incentives and rewards for hard work.

    Incentives are a great way to enrich your employer brand as prospective talent can see that staff members are valued and rewarded for their dedication.



    6) Get Help from Recruitment Experts

    With so many things to consider, it could be worthwhile enlisting the help of an experienced recruitment consultant.  Maybe you simply do not have the time to promote your company digitally or, you may not yet have processes in place to train fresh talent.

    At Pareto, our established recruitment process will help you through this crucial time and find the best available talent for you. We know recruiting remotely presents it's own set of challenges, you can read our tips on assessing and onboarding remotely.

    We’ve been securing the best sales talent for over 25 years, and with over 2,000 graduates placed every year, our results speak for themselves. Discover why we’re the UK’s number one choice for graduate sales recruitment solutions and get in touch to view a virtual assessment day in action.


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