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Why Choose Pareto Law for your Sales Training?

Market leaders in sales training for 25 years

Transform your sales skills with our tailored range of accredited sales training courses. Whether you're looking to learn the fundamentals or want to upgrade your negotiation skills. We can help you make a real impact on your business performance. Our specialist team is the largest of its kind in the UK and our range of award-winning sales courses and solutions are the most extensive in the industry.

We’ve successfully trained more than 120,000 salespeople over the last 25 years. Choose the best and know you’re working with the most experienced sales training UK provider.

Online Sales Training

We're all adapting to a new normal. The move to remote and virtual working environments has become paramount. At Pareto we want to instil the confidence you need to remain agile and not just survive but thrive. 

Our online training will not only help develop your sales techniques but also help you sell remotely. Provide yourself with the foundations to work towards sales targets, build new connections and win new business. 

Our dedicated Sales training experts offer a wider variety of relevant courses, from Sales Fundamentals to Sales Management Training. All our courses are available. We've adjusted our training programmes to give your teams a safe learning environment.

Overcome the problems that the market is now up against.


Discover our Online Courses

Our UK Sales Training Locations


With training centres based across the UK, we can help you boost your sales performance wherever your organisation is based. We've adapted our centres to provide a safe learning environment for you and your team to offer complete peace of mind. Without compromise.

Prefer us to come to you? All of our training programmes can be delivered from the comfort and security of your working environment. We have experience delivering courses, in person, all around the globe. Talk to us today so we can begin planning your sessions. We look forward to seeing you soon, in whichever way you choose.

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Getting the most out of the Apprenticeship Levy?

Invest your levy in Apprenticeship Sales Training

The Apprenticeship Levy came into force in 2017, charging companies with a wage bill over £3m an additional 0.5% to invest back into the workforce.

See how much you could be investing with our Apprenticeship Levy calculator below. 

Your organisation's annual UK payroll

Interested in accredited expert sales training?

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Frequently Asked Questions

What is sales training?

Sales training is a development process in which salespeople make an attempt to refine their selling skills through a training programme to build knowledge and improve their abilities to become a talented salesperson.


Why is sales training needed?

Sales training enables the learning of new skills and amplifies confidence that can have a significant impact on revenue for a business. This can allow you to feel motivated and empowered with your new found skills as a salesperson.


What are the most important skills in sales?

The Top 12 most important skills that are required in sales that can enhance your success as a sales person;

  • Questioning & Listening
  • Prospecting
  • Building Relationships
  • Social Selling Negotiation
  • Problem Solving Building
  • Value Presentation
  • Being Relevant
  • Empathy
  • Hunger & Drive
  • Commercial awareness


How can I boost my sales teams’ performance?

Boosting your sales performance first starts with identifying where there are potential areas for improvement within the business. Once this has been established, you can up skill your team through a sales training programme that is specific to the need or design a bespoke training package to cater for a wider sales team.


How can a small business improve their sales performance?

As well as a sales training provider, we recruit for all sizes of companies throughout a range of industries in the UK and beyond. No matter the size of your team, a well trained Pareto graduate can really make the difference to meeting and sales conversion rates.


What are the types of sales training courses that are available?

Pareto Law offers seven industry leading sales training courses including 'Sales Fundamentals', ‘LIve Prospecting’, ‘Sales Excellence’, ‘Account Management’, 'Sales Management', ‘Negotiation Skills’ and ‘Powerful Pitches’. In addition, we also offer four virtual sales training courses. These courses are delivered by our expert sales trainers. You can choose each of the individual courses or book multiple courses to meet the skill based needs.


Are the sales training courses accredited?

All our training courses are accredited by the LPI (Learning and Performance Institute). Alongside our face-to-face training we offer a blended learning approach with our digital sales training programme built around information retention, increased productivity and exceptional ROI. Our modular courses can be delivered in our training centres, off site at a business establishment or via remote virtual webinars.


How can I find out more about each course?

To find out more about the details of each course, simply visit the sales training courses page, where you will find the relevant information of each Pareto sales training course. Also how to book the modular courses, whether it's face-to-face or virtual training you're looking for.


How long does each sales training course last?

Our face to face sales training courses range from 2-5 days depending on the type of course. For virtual courses, these range from 1-3 days via a remote interactive webinar delivered by our expert coaches.


What sales training methodologies do you use?

Our sales training courses are blended with industry leading strategies alongside the sales cadence approach to refine selling skills and knowledge. We emphasise this to ensure positive results are achieved during the sales process. This would include a mixture of basic selling skills, live prospecting and negotiation skills.


What locations can you cover for sales training?

We have offices across London, Manchester, Leeds, Nottingham and in the US (New York), however we cover many more locations than this. We provide sales training for all industries and sectors. If traveling to a particular location is an issue, then there is the option to book onto our virtual sales training courses, which are delivered through a remote webinar.


How much does it cost for a sales training course?

Sales training courses can vary depending on the modular type and the duration of the course. Often there are potential discounts available if multiple courses are purchased. To find out more about our modular courses and pricing, please contact us via a web form or call us on 0330 011 0732.


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