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Why Pareto Law for your sales training?

We've led the sales training market for over 20 years

Take your whole team to the next level or brush up on your own skills with sales training from Pareto. From learning the fundamentals through to sealing the deal with negotiation skills, we can help. We’ve trained over 120,000 sales people over the last 20 years, so you can rest assured you’re working with one of the most experienced sales training providers in the UK.


Contact us on 0333 011 0732

Our Sales Training Courses

Whether you’re a new starter looking to take part in basic sales training, or an experienced professional looking for sales leadership training, our modular courses can help with development at all levels. We can help you lead your team to success and smash KPIs, we can revolutionise your pitches and presentations and put you on the path to excellence.

Whatever you need, Pareto has the modular sales training courses to take your performance to the next level. We can even go one step further and fully tailor our approach to your business with our bespoke training.

Our Courses

Bespoke Sales Training

Tackle skills gaps in your team and address any issues head on with a bespoke sales training programme from Pareto. In addition to our developed programmes, we provide entirely bespoke training solutions, designed to address the specific needs of your team.

To create your customised programme, we send in our experts to assess your team and design a solution specific to your company, so you can get the best possible results based on your needs. From here we prescribe the most effective sales training options for you, whether that’s live prospecting coaching or taking your team to the next level in their selling techniques.

Bespoke Training

Which SET is your Sales Team in?

Want free recommendations from our experts on how to improve your sales team's peformance?

To help you assess the range of areas which affect your sales team's performance we've created the Sales Effectiveness Test (SET) - a carefully crafted 3 minute quiz that will offer you a bespoke response with our experts' recommendations to help you build a more resilient sales team.

Take the Test

Sales Apprenticeships

Pareto Law are one of the first sales training providers to offer government-approved sales apprenticeship courses. This means you can use your Apprenticeship Levy funds to provide your current staff or new recruits with world-class sales training.

Pareto Apprenticeships

Sales Training Across the UK

With training centres based across the UK, we can help you boost your sales performance wherever your organisation is based. Prefer us to come to you? Our bespoke training programmes have been delivered on-site in dozens of countries across the world.

Why use a specialist sales training provider?


The power of sales training shines through in new skills, greater confidence and best of all: increased revenue. Sales Training offers so much more than upskilling. Your team will feel motivated, empowered and confident in their skills. What’s more, investing in the future and development of your sales people shows them how much you care about their career progression, in turn helping you retain those talented individuals.


Our specialist team is the largest of its kind in the UK and our range of award-winning sales courses and solutions are the most extensive in the industry. For more than 20 years our coaches have trained over 120,000 sales professionals and we’re just as passionate about unlocking sales potential today as we were when we started. Whatever aspect of your team’s selling skills you’re looking to develop, we can help. Explore our full range of sales training to discover which solution will transform your business’ performance.

As the market leading sales training provider in the UK, it’s safe to say we know how to perfect the skills of any seller, at any level and in any industry. Over the past 23 years, we’ve carefully honed our sales training techniques to bring you courses that get results. From our scheduled, open courses to bespoke programmes, we’ve developed every element to maximise your ROI and help you hit your KPIs.

Every business has its own unique requirements and our sales consultants take the time to understand your market, your offering and your business aims. Once we understand who you are and what challenges you face, we set about providing you with world-class sales training.


Contact us on 0333 011 0732


How our sales training works


The world of sales is a constantly changing environment. To keep up with the fast-paced, demanding climate, your sales people need to be fully equipped with the latest techniques, behaviours and strategies to excel. Our seven sales training courses, from 'Sales Fundamentals' to 'Sales Management' perfectly combine a variety of blended learning methodologies with expert sales coaching to help you to overcome any challenges you face and unlock future opportunities. If you're looking for a more unique solution, we also offer bespoke sales training tailored to your specific business needs.

Paying the Apprenticeship Levy?

Invest your levy in one of Pareto's best in class new apprenticeships.

The  Apprenticeship Levy came into force in 2017, charging companies with a wage bill over £3m an additional 0.5%. So how much do you have to spend on Apprenticeship training and what courses can you invest in?
That's where our handy calculator comes in...

Your organisation's annual UK payroll

Interested in accredited expert sales training?

Contact our team today

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