Account Development

Drive Growth from Your Existing Clients

Course duration

1 Day

Course focus

Long-term commercial growth comes from developing relationships, identifying opportunities, and creating value beyond day-to-day account delivery. This practical 1-day workshop helps account managers move from reactive account servicing to a strategic approach that strengthens relationships, improves customer engagement, and secures long-term revenue growth.

Following this course, your delegates will be equipped with the mindset, tools, and strategies to move past transactional management, protect accounts from competitors, and focus their time where it delivers maximum customer value.

Key learning outcomes

Drive Strategic Growth: Understand the core behaviors and structured activities that fuel long-term account development.
Prioritise Accounts: Strategically assess, segment, and prioritise account portfolios to maximize ROI on time and effort.
Build Stakeholder Networks: Build stronger, deeper relationships across multiple key decision-makers and stakeholder groups.
Mitigate Risk & Uncover Opportunity: Proactively identify risks and surface hidden revenue opportunities within existing accounts.
Elevate Customer Value: Develop targeted strategies to deepen client engagement and demonstrate continuous value.
Execute Actionable Plans: Create clear, meaningful account objectives and 6-month strategic action plans to drive sustainable revenue generation.
Increase Commercial Confidence: Approach growth conversations with greater confidence, authority, and value.

Ideal for

Account managers, client partners, business development professionals, and customer-facing teams responsible for managing, retaining, and growing existing relationships to maximise lifetime account value.

Turn Reactive Accounts into Strategic Revenue

Is your team's account management strategy feeling tired and reactive? Watch Kevin Skoberne outline how to map key stakeholders, protect high-margin clients, and focus your team's energy where it creates the greatest long-term commercial value.

Account Management

Move from Reactive Servicing to Strategic Account Growth

Watch Kevin Skoberne break down how to refresh tired account plans, map key stakeholders effectively, and prioritise client accounts to protect margins and drive long-term revenue growth.