Sales training courses for beginners

Sales Essentials Course

Our Sales Essentials course has been designed to help realise the potential of your sales talent and your business.

Listen to a quick introduction

Pareto’s Sales Essentials course is an interactive sales foundation programme designed for anyone starting their first role in sales. We provide top talent with the tools to engage with key decision-makers, inspiring the next generation of sales talent to help maximise the sales performance of your business. 

Watch a quick introduction to our Sales Essentials course by clicking the play button on the right.


Louisa Bryan Course Leader

Perfect For:

Pareto’s Sales Essentials course provides delegates with the basic selling skills training to kick-start a successful career in sales. In addition, we give talent the platform to make connections and meet others who are required to undertake a proactive and consultative sales approach with clients and prospects. 

Typical job roles perfect for our sales fundamentals training include:

  • Sales Development Reps

  • Account Executives

  • Account Managers

  • Customer Success Managers

  • Business Development Executives

  • Business Development Representatives

Course Overview

We have created our interactive sales training courses for beginners to allow anyone starting their first role in sales to kick-start their sales career. Your talent will receive basic selling skills training, dedicated support and coaching throughout the course. In addition, our sales fundamentals training and facilitated practical activities will engage and challenge delegates, empowering them to realise their potential and the potential of your business. 

By the end of the course, your salespeople will be able to demonstrate a proactive call structure aligned with their specific role requirements, overcome objections and gain commitment for potential next steps. These next steps include gaining commitment for an appointment, a demo, an introduction, or for connecting with prospects. 

You will be assigned a trainer who will collaborate with you and your talent to agree on a relevant outcome to accelerate their success following the course. As this course is interactive, delegates must bring their mobile device to this session.

Key Outcomes

Discover what your talent will learn in our Sales Essentials course

  • What sales are and how the sales process aligns with a client’s buying journey and the knowledge, skills and behaviours needed to be successful in sales

  • How to connect with a prospect or client through a phone call and strategic media using effective communication skills and a call structure that drives commitment to the next steps

  • How to create a SMART plan for their ongoing development needs to manage their self-development proactively

Pre Course

Prior to attending our Sales Essentials course, delegates will need to:

  • Have an awareness of their company’s sector, the service and solution their company provides and the types of clients they sell to. The activities in the course will build on how to apply this knowledge through practical skills application
  • Have or create a LinkedIn profile that will be used as part of the session
  • Complete an individual styles questionnaire that will identify their preferred style

Want to know more about our Sales Essentials course?

Our Sales Essentials course is essential for anyone looking to start a career in sales.

So, if you are seeking to develop your sales skills or want to enhance the performance of your salespeople, our sales training courses for beginners are the solution you need.

Please contact our Sales Essentials training experts by completing the form to request a callback, or call us directly on 0333 455 1416.