Perfect for:
No matter what level of experience you have, you need to know how to make the most of your business deals. Our Account Management training course focuses on how to effectively up-sell and manage your accounts in order to maximise your business relationships and opportunities.
Course Overview
The Account Management course teaches delegates how to grow and strengthen existing customer relationships. It challenges delegates how to protect their customers from the competition in an ever-changing market environment, and practically apply these techniques to individual business accounts.
Key Outcomes from Account Management
By the end of this training course, your delegates will:
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Explain and provide examples of how companies behave in a changing market place, and how this affects account development
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Identify target clients to Grow, Protect, Retain & Relegate using account development success indicators
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Understand which specific tactics to deploy with stakeholders for account health and development
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Develop a 1 page ‘ACT account plan’ strategy using the toolkit provided
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Create 6 month SMART objectives for a client of your choice or through a simulated activity
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Conduct and provide feedback on an account review simulation
Training Approach
Following this course, your delegates will know where to focus their skills, time and efforts and will have generated specific account strategies to increase their level of customer value and engagement enabling long-term revenue growth.
In addition to face-to-face training, this course will be supported through Pareto’s innovative digital learning platform, allowing you to continue learning and referencing the course material once your training has been completed. This blended learning approach has been proven to help delegates engage, retain and practice key information.
Modules Covered
The key areas covered in the course are:
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Successful Account Management: Understanding the importance of partnerships in selling
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Client Relationship Strategy: Reviewing and assessing your client portfolio
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The Customer Organisation: Understanding client cultures
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Network: Building your base
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The Trusted Advisor: Positioning yourself against the competition
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Time Management: Maximising your account activity
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Managing Relationships: Internal and external
Book Your Place
For more information about this course please call our team on 0333 920 6748 or fill in the form below:
Want to know more?
Speak to our training experts.
Complete the form to request a call back or you can call our team on 0333 455 1416