Account Management

Perfect for:

No matter what level of experience you have, you need to know how to make the most of your business deals. Our Account Management training course focuses on how to effectively up-sell and manage your accounts in order to maximise your business relationships and opportunities.

Course Overview

The Account Management course teaches delegates how to grow and strengthen existing customer relationships. It challenges delegates how to protect their customers from the competition in an ever-changing market environment, and practically apply these techniques to individual business accounts.

Key Outcomes from Account Management

By the end of this training course, your delegates will:

  • Explain and provide examples of how companies behave in a changing market place, and how this affects account development

  • Identify target clients to Grow, Protect, Retain & Relegate using account development success indicators

  • Understand which specific tactics to deploy with stakeholders for account health and development

  • Develop a 1 page ‘ACT account plan’ strategy using the toolkit provided

  • Create 6 month SMART objectives for a client of your choice or through a simulated activity

  • Conduct and provide feedback on an account review simulation

Training Approach

Following this course, your delegates will know where to focus their skills, time and efforts and will have generated specific account strategies to increase their level of customer value and engagement enabling long-term revenue growth.

In addition to face-to-face training, this course will be supported through Pareto’s innovative digital learning platform, allowing you to continue learning and referencing the course material once your training has been completed. This blended learning approach has been proven to help delegates engage, retain and practice key information.

Ratings: Overall course rating based on Reviews
  • Excellent course, provided with realistic situations - I really appreciated that the floor was open to ask questions. (18-19 Feb 2016)

    Anna, Manchester
  • Very good course due to trainer, he made it interesting and fun - which made it easier to follow. (18-19 Feb 2016)

    Courtenay, Manchester
  • The account management course was extremely useful. I am looking forward to use the skills I have learnt. (18-19 Jan 2016)

    Becki, London
  • Very good experience overall, good content and clear and concise way it was portrayed and taught. (18-19 Jan 2016)

    Alice, London

Modules Covered

The key areas covered in the course are:

  • Successful Account Management: Understanding the importance of partnerships in selling

  • Client Relationship Strategy: Reviewing and assessing your client portfolio

  • The Customer Organisation: Understanding client cultures

  • Network: Building your base

  • The Trusted Advisor: Positioning yourself against the competition

  • Time Management: Maximising your account activity

  • Managing Relationships: Internal and external

Book Your Place

For more information about this course please call our team on 0333 920 6748 or fill in the form below:

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Complete the form to request a call back or you can call our team on 0333 455 1416

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