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Account Management Online Course

Perfect for:

No matter what level of experience you have, you need to know how to make the most of your business deals. Our online Account Management training course focuses on how to effectively up-sell and manage your accounts to maximise your business relationships and opportunities.

The virtual Account Management course teaches delegates how to grow and strengthen existing customer relationships. It challenges delegates on how to protect their customers from the competition in an ever-changing market environment, and practically apply these techniques to individual business accounts.

Key outcomes from the online account management course

By the end of this virtual sales training course, your delegates will:

  • Explain and provide examples of how companies behave in a changing marketplace, and how this affects account development
  • Identify target clients to Grow, Protect, Retain & Relegate using account development success indicators
  • Understand which specific tactics to deploy with stakeholders for account health and development
  • Develop a 1 page ‘ACT account plan’ strategy using the toolkit provided
  • Create 6-month SMART objectives for a client of your choice or through a simulated activity
  • Conduct and provide feedback on an account review simulation

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Our Virtual Classroom Training Approach

This workshop will be delivered over a day through 3 x 2-hour interactive sessions. Following this online course, your delegates will know where to focus their skills, time and efforts and will have generated specific account strategies to increase their level of customer value and engagement enabling long-term revenue growth.


Looking for something more niche?

If you have a more specific requirement in mind for your training, we also offer Bespoke Online Training packages for larger businesses.

[Click here to find out more regarding our bespoke training courses]

Ratings: Overall course rating based on Reviews
  • Excellent course, provided with realistic situations - I really appreciated that the floor was open to ask questions. 

    Anna, Manchester
  • 4
  • Very good course due to trainer, he made it interesting and fun - which made it easier to follow. 

    Courtenay, Manchester
  • 5
  • The account management course was extremely useful. I am looking forward to use the skills I have learnt.

    Becki, London
  • 5
  • Very good experience overall, good content and clear and concise way it was portrayed and taught. 

    Alice, London
  • 4
  • Great, caring trainer, good pace so overall good.

    Mitchell ,
  • 4
  • 10/10, great session. Thinking of account management in a different way

    Zach ,
  • 5
  • Great course and very knowledgeable and friendly trainer

    Nick ,
  • 5
  • Happy with today's course, the host and attendees were top notch and information was very useful

    Alex ,
  • 5
  • Really enjoyed, interactive and learnt lots of stuff I can apply to my work

    Abbigail ,
  • 4
  • Daniel ,
  • 4
  • Really enjoyed the session and getting more focus, everything covered is applicable to my role. Looking forward to putting it into action

    Nikkita ,
  • 5
  • Very good training given the circumstances, very interactive and informative. Definitely points to take away from

    Jack ,
  • 4
  • Really good given the virtual circumstances

    Ariana ,
  • 4
  • Lene,
  • 4
  • Best one so far

  • 5
  • Josh was a great trainer. made the course very interactive and enjoyable considering the circumstances and the course being virtual.

    Daisy ,
  • 5
  • Mitchell ,
  • 5
  • Great trainer and really useful course

    Gregor ,
  • 5
  • Jess,
  • 5

Modules Covered

The key areas covered in the virtual account management course are:

  • Successful Account Management: Understanding the importance of partnerships in selling
  • Client Relationship Strategy: Reviewing and assessing your client portfolio
  • The Customer Organisation: Understanding client cultures
  • Network: Building your base
  • The Trusted Advisor: Positioning yourself against the competition
  • Time Management: Maximising your account activity
  • Managing Relationships: Internal and external


Book Your Place

For more information about this online sales training course, please call our team on 0330 134 7864 or click the button below:

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Interested in Key Account Management training?

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