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Sales Fundamentals - Basic Sales Training

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Our Sales Fundamentals course is designed for those who are beginning their first role in sales. Over five days you will learn a range of the most successful selling techniques - from cold calling to building customer relationships - to get your career in sales off to a flying start!


Course Overview - Why do you need basic sales training?

Sales Fundamentals is a robust foundation programme designed for anyone starting their first role in sales. This course will provide candidates with basic selling skills training and delegates will learn the most successful and proven techniques. This training will empower them with the key skills necessary for an accelerated career in sales. The course is practical, challenging and fun, providing a great platform to make connections and meet others who are new to sales.

On this course, you will learn the sales basics that you will take with you for the rest of your career. Aimed at those starting out in the industry, our basic sales training will not only prepare you for the most common and demanding elements of your new job, it will make you stand out against other candidates.

The course is delivered over five days, in our state of the art training facilities in Wilmslow. This basic sales training course covers all critical elements of the sales process - from lead generation through to cold calling, every element of basic sales training will be covered. You will be engaged, challenged and supported throughout the process and will come out with the sales basics to kick-start your career.

Key outcomes from our basic sales training course

Our specialist trainers will coach you through our basic selling skills training. By the end of the course, you will be able to:

  • Identify the attributes of a successful seller today
  • Demonstrate the nine steps of the buying process and identify how they can support a client’s progression through each stage
  • Identify how to effectively use a consultative sales approach to drive sales performance
  • Effectively and professionally get past gatekeepers
  • Demonstrate how to make a winning cold call
  • Handle objections confidently and professionally to improve levels of client commitment
  • Lead an effective meeting to achieve specific objectives

Training approach

The course is delivered over 5 days, on-site in our state of the art training facilities in Wilmslow. This course covers all critical elements of the sales process, from lead generation through to cold calling.


Blended Learning

In addition to face-to-face training, this course will be supported through Pareto’s innovative digital learning platform, allowing you to continue learning and referencing the course material once your training has been completed. This blended learning approach has been proven to help delegates engage, retain and practice key information.


Looking for something more niche?

If you have a more specific requirement in mind for your training, we also offer Bespoke Training packages for larger businesses.
Click here to find out more.

Ratings: Overall course rating based on Reviews
  • Really enjoyed the week. It was a great introduction to selling after only starting 2 weeks ago. (18-22 Jan 2016) Jemima, Manchester
  • 5
  • Positive experience, very applicable to my role. Learnt a wide range of techniques for closing and booking meetings. (18-22 Jan 2016) Jack, Manchester
  • 5


Modules covered in our basic sales courses


At Pareto we will take you through every element of basic selling skills and cover the key areas every new starter should know:

  • Selling: What is selling?
  • Communication Skills: Getting the message across
  • Questioning and Listening: The power of asking the right things, at the right time
  • Qualification: From lead generation and beyond
  • Features and Advantages: Explaining what’s in it for the customer
  • Booking a Meeting: Getting a foot in the door
  • Objection Handling: Overcoming hurdles
  • Closing: The importance of the end
  • Personality Profiling: Knowing your customer


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For more information about this course please call our team on 0333 011 0732 or click the button below:

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